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Article
How many users delete your app is an important metric to an app's overall success, but many developers and marketers tend to ignore it.

82% of iOS and Android apps are free, which means that making money happens after the app was downloaded. To make money this way requires that users engage with the app, not just download it. If it's uninstalled, you can be sure they won't.
Article
You're probably already reading your reviews and noting bugs and feature suggestions, but are you also doing the same for your competitors? In this guide, we'll go through why reading competitors' reviews is a great way to improve your app, show you how to track competitor reviews, and how to learn the most from them.
Article
Keyword optimization is a proven way to get your app in front of more users. When you optimize your keywords, you help Apple and Google know which searches are relevant to the app. If you do it right, you'll ensure that users who need what your app has to offer find it in the store.
Article
How to Add a Localization in App Store Connect, Turning More Keywords into More Downloads, Monitoring Keyword Ranks
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Promoting your app is one of the most important things you should be focusing on once your app hits the store. When we say promoting, we don't mean using Apple Search Ads or some other form of paid advertising. We're talking about ways in which you can get your app in front of people who are interested in what it has to offer. Best of all, these are all free and pretty easy.
Article
Keyword optimization is a proven way to get your app in front of more users. When you optimize your keywords, you help Apple and Google know which searches are relevant to the app. If you do it right, you'll ensure that users who need what your app has to offer find it in the store.
Article
Many developers, large and small, woke up last week to a very sad reality, where their apps were stripped of thousands of app ratings. The sweep hit apps from household brands like Google, Microsoft, Nike, and Philips, as well as popular games from studios that include SEGA, Disney, Ketchapp, and many others.
Article
Many developers, large and small, woke up last week to a very sad reality, where their apps were stripped of thousands of app ratings. The sweep hit apps from household brands like Google, Microsoft, Nike, and Philips, as well as popular games from studios that include SEGA, Disney, Ketchapp, and many others.
Article
App Store Optimization is one of the fastest and easiest ways to acquire new users for your app by increasing its visibility in the App Store and on Google Play. A major component of ASO is keyword optimization, which when done correctly will help push your app to the top of the search results in those keywords. But to reap the rewards, you'll need to identify the right keywords first.
Article
Getting featured on the App Store isn’t just good for bragging rights but also for downloads. We’ve been keeping track of all apps and games that were featured on the App Store for the last 10 years and have noticed a few patterns.

Although getting featured isn’t something that you can guarantee, following the tips in this guide will increase your chances of getting featured on the App Store.
Article
Learn how a few simple changes to your app's name can increase your visibility and gain more downloads.
Event
Join us us as we deconstruct and advise on ASO strategy with featured guests from SeatGeek and Explain Everything. Bring your questions and let us know if you'd be interested in breaking down your ASO strategy - we'll be working with our featured guests and, time permitting, will look at a couple of yours as well!
Article
When it comes to getting things done, mobile apps have become the go-to. When people need to find a new app they head right to the app store on their device, where there are apps for pretty much everything. Your app is probably there too, but with so much competition how can you make sure the people who actually need it find it?
Article
When you submit your iOS or Mac app to the App Store Apple asks you for a list of keywords that describe your app. Apple uses this list to decide when to show your app in search results and where. Although that's not the only way to get found in search results, the keywords you submit will have a lot of weight in your ASO so it's important to get as many of them as you can in.
Article
Snapchat is still the king of filters, beating Instagram on the App Store and Google Play with the new gender swap filters.
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We scan millions of mobile apps every day to see which SDKs they use, and rank the Top SDKs by number of apps they're currently installed in.
Event
ASO consultant Peter from Mobtimizers joins Ariel to discuss App Store Optimization strategies and shares his framework for success as well as tips and tricks.
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Learn how to turn the results of your traditional App Store Optimization efforts into real downloads by improving your download conversion.
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Tips for iOS app developers who want more exposure for their apps
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How do you get good reviews? By listening and communicating with your users. Thankfully, both Apple and Google now let you do that by replying to reviews. Replying builds trust and engages your users, which in the long run leads to more downloads. It’s pretty important.